Project Overview
The Problem
The goal of an email campaign is to generate leads and ultimately revenue. However, this can’t happen unless emails actually reach the inbox. By sending to addresses with typos or to invalid users, a company’s reputation becomes damaged and ISPs like Gmail will block them. SparkPost’s Recipient Validation is a service that checks the validity of email addresses and returns a clean list to send with.
My Role
Lead UX Designer (reasearch, visual design, prototyping, user testing)
Research and Discovery
User Personas
Poor sender reputation is a known problem in the email delivery space, and it touches just about every user involved in the process. However, those who are responsible for customer lists and new user sign ups are ultimately on the line when problems arise.
MARKETING OPS: With form completions, trade shows, webinars, and more, marketing teams have a variety of ways to legitimately acquire email addresses. This is also a common place where things go wrong, like someone fat-fingering their email address, providing bogus information to gain access, or a bot completing forms.
DELIVERABILITY EXPERTS: During account creation, it is crucial that legitimate users sign up for a service as opposed to potential spammers or bots. By validating emails at the start where accounts are first created, your lists, and your reputation, are more likely to stay clean.
User Needs
By getting into to our user’s state of mind and understanding what they need, at the core, we can build a better product that actually helps solve their problems.