Project Overview
The Problem
The goal of an email campaign is to generate leads and ultimately revenue. However, this can’t happen unless emails actually reach the inbox. By sending to addresses with typos or to invalid users, a company’s reputation becomes damaged and ISPs like Gmail will block them. SparkPost’s Recipient Validation is a service that checks the validity of email addresses and returns a clean list to send with.
My Role
Lead UX Designer (reasearch, wire framing, visual design, prototyping, user testing)
Research and Discovery
User Personas
Poor sender reputation is a known problem in the email delivery space, and it touches just about every user involved in the process. However, those who are responsible for customer lists and new user sign ups are ultimately on the line when problems arise.
User Needs
By getting into to our user’s state of mind and understanding what they need, at the core, we can build a better product that actually helps solve their problems.
Competitive Analysis
There are a number of competitors in this space. I did an analysis of the main ones, including Kickbox, BriteVerify, NeverBounce, Zero-Bounce, and Mailgun. I have summarized my findings for the 2 top competitors, Kickbox and BriteVerify.
My Approach
Information Architecture and User Flows
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Wireframes
I began to map out the flows into wireframes. After preliminary user testing, feedback, home page, etc.
