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      <image:caption>Template Settings Drawer</image:caption>
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      <image:caption>Customer Success Reps: SparkPost’s enterprise-level customers provided the bulk of the company’s revenue, and that service came with a customer success manager (CSM). The CSM needed to easily view and create templates and AB tests on behalf of their customers.</image:caption>
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      <image:caption>Marketing and Sales Ops: This group of users focused most on the content, and being able to test messages was key. They were also not as technical, so being able to visually see the emails, not just the code, was critical.</image:caption>
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    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e167ad7dc9fd475fce20977/5e167b1e0c5a17560b555cd8/1578609388566/Hibana_Drawer-Mobile.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e167ad7dc9fd475fce20977/5e167b0841d1895d960938fc/1578609388560/Hibana_Analytics-Drawer.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e167ad7dc9fd475fce20977/5e167aef108c2c1815a77068/1578609388557/Hibana_Analytics.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e167ad7dc9fd475fce20977/5e167ad781ab92511eaf2df3/1578609388552/Hibana_Drawer-Specs.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e1673d03ac02a19640a6565/5e30c984b32a63390d36442f/1580255640456/Hibana_Nav-Mobile.gif</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e1673d03ac02a19640a6565/5e30c5297239663cfc29ff9b/1580254552277/Hibana_Dashboard.gif</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e1673d03ac02a19640a6565/5e30a6bc65108c57135d33e5/1580246745395/Hibana_Navigation.gif</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e16769b41d1895d960872b4/5e16769e3ac02a19640ad582/1578609388525/Hibana_Account-Usage.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e16769b41d1895d960872b4/5e16769c3ac02a19640ad563/1578609388522/Hibana_Account-Profile.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e16769b41d1895d960872b4/5e16769b41d1895d960872ba/1578609388514/Hibana_Account-Profile-2.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e16769b41d1895d960872b4/5e16769b0c5a17560b54a378/1578609388519/Hibana_Account-Mobile.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e1770cbb52dd242f7b2a7d4/5e1770cb5c0f5f1d47d6a8ef/1578609388481/Hibana_Color-DV.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e1770cbb52dd242f7b2a7d4/5e1770cb0c5a17560b73d452/1578609388485/Hibana_Color-Core.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e1e1c9e0d59cc2863eee8c9/1579031723617/</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e31d2425463bc311c2b38d8/1580506034813/Hibana_iPad_04.gif</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e1789dd8a1d31114702ba62/1578609388492/Hibana_Nav-IA.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e177379abf5593c9363db90/5e177386ccd1d138947690e6/1579028619367/Hibana_Wireframe-Layout-03.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e177379abf5593c9363db90/5e177386abf5593c9363e123/1579028619223/Hibana_Wireframe-Layout-02.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e177379abf5593c9363db90/5e17737aabf5593c9363db9f/1578609388469/Hibana_Wireframe-Layout-01.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e1678dc3ac02a19640b2ed0/5e167a2c81ab92511eaf0b41/1578609388549/Hibana_Domains-Verify-3.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e1678dc3ac02a19640b2ed0/5e1679dd0c5a17560b5520b6/1578609388546/Hibana_Domains-Verify-2.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e1678dc3ac02a19640b2ed0/5e1679b181ab92511eaefcc7/1578609388543/Hibana_Domains-Verify-1.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e1678dc3ac02a19640b2ed0/5e1678e0aabb901b185406a9/1578609388539/Hibana_Pages-Mobile.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e1678dc3ac02a19640b2ed0/5e1678de108c2c1815a72000/1578609388536/Hibana_Domains-New-1.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e1678dc3ac02a19640b2ed0/5e1678dd89782e64aa4f8fb2/1578609388533/Hibana_Domains-List.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e1678dc3ac02a19640b2ed0/5e1678dc5c0f5f1d47b7e2b2/1578609388528/Hibana_Domains-List-2.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e0a7c2ec7f18835cfd5df99/1577584320411/RV_User-Client-Needs.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e0a7c2ec7f18835cfd5df8c/1577732357579/RV_Competitor-BriteVerify.jpg</image:loc>
      <image:title>UX Design</image:title>
      <image:caption>BriteVerify: General Observations: Overall nice, clean elegant ui with helpful interactions. Validation: Nice, clean, simple DV and tables showing validation results • Download results a few ways, by category, all results, seems helpful • Shows cost of validation batch the whole time, even on results page. Is this necessary? • It separates out category results into different cards. Interaction, feedback, navigation: Huge Salesforce banner at top with no way of closing it. Distracting • Good feedback as list uploads, what stage of process you are in like • Type size of header is quite large and upload form size is quite small, so you can’t see full name of list • Nice interactivity on results charts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e0a7c2ec7f18835cfd5df89/1577732364253/RV_Competitor-Kickbox.jpg</image:loc>
      <image:title>UX Design</image:title>
      <image:caption>KICKBOX: General Observations: Nice, clean UI. very very nice. Instills confidence Validation: Has recently verified table, nice touch so you don’t have to reverify the same address twice • Shows results by category and detail as well as raw API response Interaction, feedback, navigation: Nice feedback when you upload list so you know it’s still there • Big icons after you validate are strong visual cue to your results • Nice rollover on activity chart showing you category results • Notification options in account section, very helpful Education: List out educational and learn more links in bottom nav, nice touch</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e0a7c2ec7f18835cfd5df9c/1577584302638/RV_User-Flows.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e0a7c2ec7f18835cfd5df85/1577581068849/RV_Overview.jpg</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e0a7c2ec7f18835cfd5df92/1577731788503/SP_Personas_David_Deliverability.jpg</image:loc>
      <image:title>UX Design</image:title>
      <image:caption>Deliverability Experts and Product Managers: During account creation, it is crucial that legitimate users sign up for a service as opposed to potential spammers or bots. By validating emails at the start where accounts are first created, your lists, and your reputation, are more likely to stay clean.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e0a7c2ec7f18835cfd5dfa1/5e0a7c2ec7f18835cfd5dfab/1577584516349/RV_WF-SingleAddressResults.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e0a7c2ec7f18835cfd5dfa1/5e0a7c2ec7f18835cfd5dfa2/1577584516451/RV_WF-Processing.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e0a7c2ec7f18835cfd5dfa1/5e0a7c2ec7f18835cfd5dfa6/1577584515387/RV_WF-Pricing.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e0a7c2ec7f18835cfd5dfa1/5e0a7c2ec7f18835cfd5dfa4/1577584514419/RV_WF-List-Results.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e0a7c2ec7f18835cfd5dfa1/5e0a7c2ec7f18835cfd5dfad/1577584512404/RV_WF-Home.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e0a7c2ec7f18835cfd5dfa1/5e0a7c2ec7f18835cfd5dfaf/1577584512096/RV_WF-Confirm.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e0a7c2ec7f18835cfd5df8f/1577731781767/SP_Personas_Gina_Marketing-Ops.jpg</image:loc>
      <image:title>UX Design</image:title>
      <image:caption>Marketing and Sales Ops: With form completions, trade shows, webinars, and more, marketing teams have a variety of ways to legitimately acquire email addresses. This is also a common place where things go wrong, like someone fat-fingering their email address, providing bogus information to gain access, or a bot completing forms.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e34ef1174e5c52b9d0376b2/1580527573339/Plan-Change-UX_Mobile_03.gif</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e17aaeb02cb07063b2804b9/5e2df1953ea0ef64f094823f/1580069276063/Hibana_Change-Plan-Design-06.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e17aaeb02cb07063b2804b9/5e2df13cca512c42a3dd4a54/1580069185414/Hibana_Change-Plan-Design-08.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e17aaeb02cb07063b2804b9/5e2df09054f647335dcec416/1580069014957/Hibana_Change-Plan-Design-07.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e17aaeb02cb07063b2804b9/5e2df07c54f647335dcec1a9/1580068994833/Hibana_Change-Plan-Design-05.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e17aaeb02cb07063b2804b9/5e2df07aeed5960c8e20c94e/1580068992402/Hibana_Change-Plan-Design-04.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e17aaeb02cb07063b2804b9/5e2df07a4914ae3cb43eecb5/1580068993316/Hibana_Change-Plan-Design-03.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e17aaeb02cb07063b2804b9/5e2df06554f647335dcebc5c/1580068971747/Hibana_Change-Plan-Design-01.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e17aaeb02cb07063b2804b9/5e2df02a491d5b77519bdc0a/1580068913837/Hibana_Change-Plan-Design-02.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e17aaeb02cb07063b2804b9/5e1903f24ea7cf33bb35ac98/1578697761716/Hibana_Change-Plan-Design-09.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e1a4f6a3d0fa72e53d0948a/1578782582958/Hibana_Change-Plan_Competitors.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e2df267ec0b682714ba70af/5e2df26d3ea0ef64f094b23d/1580069492805/Hibana_Change-Plan-Mobile-09.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e2df267ec0b682714ba70af/5e2df26c4914ae3cb43f5378/1580069492654/Hibana_Change-Plan-Mobile-08.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e2df267ec0b682714ba70af/5e2df26ca532c0516fdf871d/1580069488033/Hibana_Change-Plan-Mobile-07.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e2df267ec0b682714ba70af/5e2df26a26c250362292092e/1580069486959/Hibana_Change-Plan-Mobile-06.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e2df267ec0b682714ba70af/5e2df26aaba95a403ea9ebf6/1580069486686/Hibana_Change-Plan-Mobile-05.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e2df267ec0b682714ba70af/5e2df2699f135230a98a1818/1580069485106/Hibana_Change-Plan-Mobile-04.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e2df267ec0b682714ba70af/5e2df2693ea0ef64f094b179/1580069485094/Hibana_Change-Plan-Mobile-03.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e2df267ec0b682714ba70af/5e2df2673ea0ef64f094b15c/1580069483743/Hibana_Change-Plan-Mobile-02.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e2df267ec0b682714ba70af/5e2df267618a510cb7dcf744/1580069483546/Hibana_Change-Plan-Mobile-01.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e17aaeb02cb07063b28049d/5e18fed551f223209aff03e1/1578696410704/SP_Personas_Lucas_CSM.jpg</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e17aaeb02cb07063b28049d/5e18fed570429775100002af/1578696410167/SP_Personas_Jeremy_Developer.jpg</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e17aaeb02cb07063b28049d/5e18fe9312be5b2164a2458d/1578696361279/SP_Personas_Gina_Marketing-Sales-Ops.jpg</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e17aaeb02cb07063b28049d/5e18fe9375e9e6565ca09163/1578696361273/SP_Personas_David_Deliverability.jpg</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e1e46d989446578fc0aed7a/1579042531794/Hibana_Change-Plan_Overview.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e1a4f8689643863811836b6/1578782608130/Hibana_Change-Plan_UserFlow.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
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      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e19005b4c275445aaab5e34/5e1901094c275445aaab7978/1578697051377/Hibana_Change-Plan-WF-C03.png</image:loc>
      <image:title>UX Design</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e19005b4c275445aaab5e34/5e1900f551f223209aff461d/1578697051407/Hibana_Change-Plan-WF-C02.png</image:loc>
      <image:title>UX Design</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e19005b4c275445aaab5e34/5e1900f53ff3900c13611e84/1578696957027/Hibana_Change-Plan-WF-C01.png</image:loc>
      <image:title>UX Design</image:title>
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      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e19005b4c275445aaab5e34/5e19009312be5b2164a286a6/1578696895270/Hibana_Change-Plan-WF-B01.png</image:loc>
      <image:title>UX Design</image:title>
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      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e19005b4c275445aaab5e34/5e1900934ea7cf33bb3541f7/1578696895265/Hibana_Change-Plan-WF-B02.png</image:loc>
      <image:title>UX Design</image:title>
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      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e19005b4c275445aaab5e34/5e19005d9e4b0a7801f2f35f/1578696895280/Hibana_Change-Plan-WF-A03.png</image:loc>
      <image:title>UX Design</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e19005b4c275445aaab5e34/5e19005bf3730241dfdceec7/1578696895273/Hibana_Change-Plan-WF-A02.png</image:loc>
      <image:title>UX Design</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e19005b4c275445aaab5e34/5e19005ba252892821a2a4a8/1578696801992/Hibana_Change-Plan-WF-A01.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e19018e3d0fa72e53b5f54f/5e1901e57042977510006f15/1578697266426/Hibana_Change-Plan-WF-D06.png</image:loc>
      <image:title>UX Design</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e19018e3d0fa72e53b5f54f/5e1901e37042977510006ef7/1578697266381/Hibana_Change-Plan-WF-D05.png</image:loc>
      <image:title>UX Design</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e19018e3d0fa72e53b5f54f/5e1901e312be5b2164a2b080/1578697266378/Hibana_Change-Plan-WF-D04.png</image:loc>
      <image:title>UX Design</image:title>
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      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e19018e3d0fa72e53b5f54f/5e1901d151f223209aff6824/1578697266348/Hibana_Change-Plan-WF-D03.png</image:loc>
      <image:title>UX Design</image:title>
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      <image:title>UX Design</image:title>
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      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e19018e3d0fa72e53b5f54f/5e1901cff3730241dfdd22ec/1578697266279/Hibana_Change-Plan-WF-D01.png</image:loc>
      <image:title>UX Design</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e19018e3d0fa72e53b5f54f/5e1901a73d0fa72e53b5f95c/1578697266278/Hibana_Change-Plan-WF-C08.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e19018e3d0fa72e53b5f54f/5e1901a73796b24423e6e706/1578697266233/Hibana_Change-Plan-WF-C07.png</image:loc>
      <image:title>UX Design</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e19018e3d0fa72e53b5f54f/5e19018f3d0fa72e53b5f55f/1578697110342/Hibana_Change-Plan-WF-C06.png</image:loc>
      <image:title>UX Design</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e19018e3d0fa72e53b5f54f/5e19018e75e9e6565ca0fa8d/1578697110320/Hibana_Change-Plan-WF-C05.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e1a4ed351f223209a19b8ea/1578782430276/RV_User-Client-Needs.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e2a4ca7e407175b405d34d2/5e2b68203137c7788f2e8553/1579903015357/RV_User-Flow.png</image:loc>
      <image:title>UX Design</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e2a4ca7e407175b405d34d2/5e2b0a672225f530d60861b1/1579879022599/Single+Address+Validation+User+2.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e2a4ca7e407175b405d34d2/5e2b0a67e6f2d268e9a2b99a/1579879023423/List+User+2.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e27db0c97f8785bbf3fab4d/5e27db0f00949e3e253bcda5/1579670291137/RV-Mobile-07.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e27db0c97f8785bbf3fab4d/5e27db0ec3035b3cf9f648bf/1579670290941/RV-Mobile-06.png</image:loc>
      <image:title>UX Design</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e27db0c97f8785bbf3fab4d/5e27db0e00949e3e253bcd97/1579670289988/RV-Mobile-05.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e27db0c97f8785bbf3fab4d/5e27db0d8a59ff5a3c73ffbf/1579670289696/RV-Mobile-04.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e27db0c97f8785bbf3fab4d/5e27db0d00949e3e253bcd37/1579670289735/RV-Mobile-03.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e27db0c97f8785bbf3fab4d/5e27db0c793b822d6cb39bd8/1579670288316/RV-Mobile-01.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e27db0c97f8785bbf3fab4d/5e27db0c3115667e831d523c/1579670288074/RV-Mobile-02.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e1df625419ffa6ab0ac8b95/5e1e03e54110974fbd7fcc79/1579025404163/SP_Personas_All%2BCaptionArea2.jpg</image:loc>
      <image:title>UX Design</image:title>
      <image:caption>Deliverability Experts and Product Managers: During account creation, it was crucial that legitimate users signed up for a service as opposed to potential spammers or bots. By validating emails at the start where accounts were first created, their lists, and their reputation, were more likely to stay clean.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e1df625419ffa6ab0ac8b95/5e1e03e54110974fbd7fcc77/1579025394424/SP_Personas_All%2BCaptionArea.jpg</image:loc>
      <image:title>UX Design</image:title>
      <image:caption>Marketing and Sales Ops: With form completions, trade shows, webinars, and more, marketing teams had a variety of ways to legitimately acquire email addresses. This was also a common place where things went wrong, like someone fat-fingering their email address, providing bogus information to gain access, or a bot completing forms.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e0a41001b797629a1ad51bf/5e0a41001b797629a1ad51cb/1577584516349/RV_WF-SingleAddressResults.png</image:loc>
      <image:title>UX Design</image:title>
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      <image:title>UX Design</image:title>
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      <image:title>UX Design</image:title>
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e0a41001b797629a1ad51bf/5e0a41001b797629a1ad51c3/1577584512404/RV_WF-Home.png</image:loc>
      <image:title>UX Design</image:title>
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      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e0a41001b797629a1ad51bf/5e0a41001b797629a1ad51c1/1577584512096/RV_WF-Confirm.png</image:loc>
      <image:title>UX Design</image:title>
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      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e1a4eb870429775101b1530/1578782402165/RV_Competitor-Table.png</image:loc>
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      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e3484f082e01937d76d78cf/1580500263864/Recipient-Validation_Prototype_02.gif</image:loc>
      <image:title>UX Design</image:title>
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      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e19104a4ea7cf33bb371750/5e2395822e103654eb68c990/1579390343775/RV_List-in-Process.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e19104a4ea7cf33bb371750/5e239562556e15498a9289e7/1579390313991/RV_Single-Address-Home.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e19104a4ea7cf33bb371750/5e2395503e92f9543959e9ce/1579390294479/RV_List-Home.png</image:loc>
      <image:title>UX Design</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e19104a4ea7cf33bb371750/5e2394bdc1003e671fe135e1/1579390145857/RV_Single-Address-Results.png</image:loc>
      <image:title>UX Design</image:title>
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      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e19104a4ea7cf33bb371750/5e2394a46810047965bdaeed/1579390122755/RV_List-Uploading.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e19104a4ea7cf33bb371750/5e2394a4518cc75eb7fb2d0c/1579390122203/RV_List-Results-Rows-02.png</image:loc>
      <image:title>UX Design</image:title>
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      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e19104a4ea7cf33bb371750/5e239486c1003e671fe12e0f/1579390091408/RV_List-Results-Rows-01.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e19104a4ea7cf33bb371750/5e2394855dfafe47d355a13e/1579390091640/RV_List-Results-In.png</image:loc>
      <image:title>UX Design</image:title>
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      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e19104a4ea7cf33bb371750/5e23946f556e15498a926901/1579390067539/RV_List-Confirm.png</image:loc>
      <image:title>UX Design</image:title>
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      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e19126851f223209a01295c/5e2394fa5dfafe47d355b206/1579390207020/RV_List-Results-Cards-03.png</image:loc>
      <image:title>UX Design</image:title>
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      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e19126851f223209a01295c/5e2394f9556e15498a927ab4/1579390206300/RV_List-Results-Cards-02.png</image:loc>
      <image:title>UX Design</image:title>
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      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e19126851f223209a01295c/5e2394f93e92f9543959d75b/1579390206739/RV_List-Results-Cards-01.png</image:loc>
      <image:title>UX Design</image:title>
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      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e1a4f02f3730241dff81e0b/1578782478322/RV_WF-User-Feedback.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e29d3d88142b942e9193c6a/1579799515813/TemplatesAB_Thumbnail.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e29d3f3d802fc6fab0eb285/1579799542015/RV_Thumbnail.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e29d40c1b4eff4f229a41b4/1579799566558/Hibana_Thumbnail.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e29d4269e14b960893f2525/1579799593141/PlanChange_Thumbnail.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lynnmurphydesign.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-02-04</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5961682ccd0f689a4a38bd89/1499555885734/LynnMurphy-6.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lynnmurphydesign.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-01-16</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/59616940197aea49afc70729/1499556161794/LynnMurphy-6.jpg</image:loc>
      <image:title>Contact</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lynnmurphydesign.com/home-3</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-12-28</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e07d36b62f19604daa12eed/1577571186571/SparkPost-Academy_360x274.jpg</image:loc>
      <image:title>Home - Onboarding</image:title>
      <image:caption>description…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e07d00941180e2960cf54b6/1577570426924/Smart-Send-Beta-Testing-1_360x274.png</image:loc>
      <image:title>Home - Recipient Validation</image:title>
      <image:caption>An app feature that that checks the validity of email addresses and returns a clean list for users to send with.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e07d3fc31a7876caf48b7a3/1577571334891/B2BSaaS-Survey-Ebook-BLOG_360x274.png</image:loc>
      <image:title>Home - Template Editor</image:title>
      <image:caption>about templates</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e07bbe6e3302c0f49b066b9/1577565165329/SP_Brand_Corp-ID_Mockup_03.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lynnmurphydesign.com/sparkpost-brand</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-12-28</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/595fe40646c3c4c742aa90c3/5e28b2b378c38064efa17492/1579725495779/SP_Outdoor_Metrolights_3-up.jpg</image:loc>
      <image:title>SparkPost Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/595fe40646c3c4c742aa90c3/5b4004221ae6cfc6b0b5ced6/1530922066472/SP_Brand_Wine-Bottles.jpg</image:loc>
      <image:title>SparkPost Brand</image:title>
      <image:caption>SparkPost customer gifts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/595fe40646c3c4c742aa90c3/5b140074562fa731e979b19e/1530896642986/SP_Brand_Hand-outs.jpg</image:loc>
      <image:title>SparkPost Brand</image:title>
      <image:caption>Sparkpost hand-outs and invitations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/595fe40646c3c4c742aa90c3/59601253e58c62233af49a89/1530922036422/SP-Rebrand_Socks.jpg</image:loc>
      <image:title>SparkPost Brand</image:title>
      <image:caption>SparkPost giveaways.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/595fe40646c3c4c742aa90c3/59601245d2b857a3ac669c78/1579725269327/Logos_SparkPost.png</image:loc>
      <image:title>SparkPost Brand</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/595fe40646c3c4c742aa90c3/59600c5b1b631bce3fef8aef/1530806794676/SP_Brand_Corp-ID_Mockup_03.jpg</image:loc>
      <image:title>SparkPost Brand</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/595fe40646c3c4c742aa90c3/595feed1bebafb1bbe1362ce/1530805795380/SP_Brand_Logo-Stickers_Locations.png</image:loc>
      <image:title>SparkPost Brand</image:title>
      <image:caption>Laptop stickers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/595fe40646c3c4c742aa90c3/595fe463e4fcb53915042247/1530896119942/SP_Brand_Logo-Guideline_02.jpg</image:loc>
      <image:title>SparkPost Brand</image:title>
      <image:caption>SparkPost brand standards guide.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e07db12e3302c0f49b3f934/1577575571948/SP_Brand_Corp-ID_Mockup_03.jpg</image:loc>
      <image:title>SparkPost Brand</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lynnmurphydesign.com/sparkpost-brand-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-12-28</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e07e5d474877f00dbc57829/1577575938600/ADH_Website-5.jpg</image:loc>
      <image:title>ADH</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e07e51813bb831c9c38871a/1577575707193/ADH_Sales-Office_1.jpg</image:loc>
      <image:title>ADH</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lynnmurphydesign.com/pagerv</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-12-29</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e080778afc7590ba07596f1/5e08077f7469674a2dd05249/1577730304354/RV_WF-SingleAddressResults.png</image:loc>
      <image:title>Side by Side UX Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e080778afc7590ba07596f1/5e08077e31a7876caf4e3eb1/1577730304352/RV_WF-Processing.png</image:loc>
      <image:title>Side by Side UX Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e080778afc7590ba07596f1/5e08077c8daefa6cb5b71053/1577730304349/RV_WF-Pricing.png</image:loc>
      <image:title>Side by Side UX Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e080778afc7590ba07596f1/5e08077be3302c0f49b8a52b/1577730304346/RV_WF-List-Results.png</image:loc>
      <image:title>Side by Side UX Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e080778afc7590ba07596f1/5e080778e3302c0f49b8a51a/1577730304343/RV_WF-Home.png</image:loc>
      <image:title>Side by Side UX Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e080778afc7590ba07596f1/5e0807787469674a2dd051d9/1577730304339/RV_WF-Confirm.png</image:loc>
      <image:title>Side by Side UX Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e0806477469674a2dd02e11/1577730304336/RV_User-Flows.png</image:loc>
      <image:title>Side by Side UX Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e0802371b797629a17aebf8/5e08023e81e14d1a250fc943/1577730304333/RV_Competitor-Kickbox.jpg</image:loc>
      <image:title>Side by Side UX Project - Kickbox:</image:title>
      <image:caption>General Observations: Nice, clean UI. very very nice. Instills confidence Validation: Has recently verified table, nice touch so you don’t have to reverify the same address twice • Shows results by category and detail as well as raw API response Interaction, feedback, navigation: Nice feedback when you upload list so you know it’s still there • Big icons after you validate are strong visual cue to your results • Nice rollover on activity chart showing you category results • Notification options in account section, very helpful Education: List out educational and learn more links in bottom nav, nice touch</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e0802371b797629a17aebf8/5e080237e3302c0f49b82426/1577730304329/RV_Competitor-BriteVerify.jpg</image:loc>
      <image:title>Side by Side UX Project - BriteVerify</image:title>
      <image:caption>General Observations: Overall nice, clean elegant ui with helpful interactions. Validation: Nice, clean, simple DV and tables showing validation results • Download results a few ways, by category, all results, seems helpful • Shows cost of validation batch the whole time, even on results page. Is this necessary? • It separates out category results into different cards. Interaction, feedback, navigation: Huge Salesforce banner at top with no way of closing it. Distracting • Good feedback as list uploads, what stage of process you are in like • Type size of header is quite large and upload form size is quite small, so you can’t see full name of list • Nice interactivity on results charts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e07fb8641180e2960d3f407/5e07fb8c74877f00dbc7c85f/1577730304326/SP_Personas_Gina_Marketing-Ops.jpg</image:loc>
      <image:title>Side by Side UX Project - Marketing Ops</image:title>
      <image:caption>With form completions, trade shows, webinars, and more, marketing teams have a variety of ways to legitimately acquire email addresses. This is also a common place where things go wrong, like someone fat-fingering their email address, providing bogus information to gain access, or a bot completing forms.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e07fb8641180e2960d3f407/5e07fb8613bb831c9c3aec1d/1577730304320/SP_Personas_David_Deliverability.jpg</image:loc>
      <image:title>Side by Side UX Project - Deliverability Experts</image:title>
      <image:caption>During account creation, it is crucial that legitimate users sign up for a service as opposed to potential spammers or bots. By validating emails at the start where accounts are first created, your lists, and your reputation, are more likely to stay clean.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e07eb1f31a7876caf4b6452/1577581068849/RV_Overview.jpg</image:loc>
      <image:title>Side by Side UX Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e07f8331b797629a17a03b7/1577584320411/RV_User-Client-Needs.png</image:loc>
      <image:title>Side by Side UX Project</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lynnmurphydesign.com/388200120973</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-12-29</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e07fa0c1b797629a17a3146/1577580310448/SP_Personas_David_Deliverability.jpg</image:loc>
      <image:title>Copy of RV</image:title>
      <image:caption>DELIVERABILITY EXPERTS: During account creation, it is crucial that legitimate users sign up for a service as opposed to potential spammers or bots. By validating emails at the start where accounts are first created, your lists, and your reputation, are more likely to stay clean.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e07fa0c1b797629a17a3143/1577580324844/SP_Personas_Gina_Marketing-Ops.jpg</image:loc>
      <image:title>Copy of RV</image:title>
      <image:caption>MARKETING OPS: With form completions, trade shows, webinars, and more, marketing teams have a variety of ways to legitimately acquire email addresses. This is also a common place where things go wrong, like someone fat-fingering their email address, providing bogus information to gain access, or a bot completing forms.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e07fa0c1b797629a17a3140/1577577264635/RV_Overview.jpg</image:loc>
      <image:title>Copy of RV</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e07fa0c1b797629a17a3149/1577580610154/RV_User-Client-Needs.png</image:loc>
      <image:title>Copy of RV</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lynnmurphydesign.com/test-ux-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-12-31</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e0ba5b7bb6d5e7d7049ca8c/1577745454986/SP_Personas_David_Deliverability.jpg</image:loc>
      <image:title>test ux page</image:title>
      <image:caption>Deliverability Experts and Product Managers: During account creation, it is crucial that legitimate users sign up for a service as opposed to potential spammers or bots. By validating emails at the start where accounts are first created, your lists, and your reputation, are more likely to stay clean.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e0ba5b7bb6d5e7d7049ca94/5e0ba5b7bb6d5e7d7049ca9b/1577584516349/RV_WF-SingleAddressResults.png</image:loc>
      <image:title>test ux page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e0ba5b7bb6d5e7d7049ca94/5e0ba5b7bb6d5e7d7049ca95/1577584516451/RV_WF-Processing.png</image:loc>
      <image:title>test ux page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e0ba5b7bb6d5e7d7049ca94/5e0ba5b7bb6d5e7d7049ca99/1577584515387/RV_WF-Pricing.png</image:loc>
      <image:title>test ux page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e0ba5b7bb6d5e7d7049ca94/5e0ba5b7bb6d5e7d7049ca97/1577584514419/RV_WF-List-Results.png</image:loc>
      <image:title>test ux page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e0ba5b7bb6d5e7d7049ca94/5e0ba5b7bb6d5e7d7049ca9d/1577584512404/RV_WF-Home.png</image:loc>
      <image:title>test ux page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e0ba5b7bb6d5e7d7049ca94/5e0ba5b7bb6d5e7d7049ca9f/1577584512096/RV_WF-Confirm.png</image:loc>
      <image:title>test ux page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e0ba5b7bb6d5e7d7049ca86/1577745454981/RV_Competitor-BriteVerify.jpg</image:loc>
      <image:title>test ux page</image:title>
      <image:caption>BriteVerify: General Observations: Overall nice, clean elegant ui with helpful interactions. Validation: Nice, clean, simple DV and tables showing validation results • Download results a few ways, by category, all results, seems helpful • Shows cost of validation batch the whole time, even on results page. Is this necessary? • It separates out category results into different cards. Interaction, feedback, navigation: Huge Salesforce banner at top with no way of closing it. Distracting • Good feedback as list uploads, what stage of process you are in like • Type size of header is quite large and upload form size is quite small, so you can’t see full name of list • Nice interactivity on results charts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e0ba5b7bb6d5e7d7049ca83/1577745454979/RV_Competitor-Kickbox.jpg</image:loc>
      <image:title>test ux page</image:title>
      <image:caption>KICKBOX: General Observations: Nice, clean UI. very very nice. Instills confidence Validation: Has recently verified table, nice touch so you don’t have to reverify the same address twice • Shows results by category and detail as well as raw API response Interaction, feedback, navigation: Nice feedback when you upload list so you know it’s still there • Big icons after you validate are strong visual cue to your results • Nice rollover on activity chart showing you category results • Notification options in account section, very helpful Education: List out educational and learn more links in bottom nav, nice touch</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e0ba5b7bb6d5e7d7049ca92/1577584302638/RV_User-Flows.png</image:loc>
      <image:title>test ux page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e0ba5b7bb6d5e7d7049ca80/1577581068849/RV_Overview.jpg</image:loc>
      <image:title>test ux page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e0ba5b7bb6d5e7d7049ca89/1577745454984/SP_Personas_Gina_Marketing-Ops.jpg</image:loc>
      <image:title>test ux page</image:title>
      <image:caption>Marketing and Sales Ops: With form completions, trade shows, webinars, and more, marketing teams have a variety of ways to legitimately acquire email addresses. This is also a common place where things go wrong, like someone fat-fingering their email address, providing bogus information to gain access, or a bot completing forms.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e0ba5b7bb6d5e7d7049ca8f/1577584320411/RV_User-Client-Needs.png</image:loc>
      <image:title>test ux page</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lynnmurphydesign.com/recipient-validation-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-01-04</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e10f54761066d7f8106fcab/1577581068849/RV_Overview.jpg</image:loc>
      <image:title>Copy of Recipient Validation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e10f54761066d7f8106fcbd/1577584302638/RV_User-Flows.png</image:loc>
      <image:title>Copy of Recipient Validation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e10f54761066d7f8106fcba/1577584320411/RV_User-Client-Needs.png</image:loc>
      <image:title>Copy of Recipient Validation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e10f54761066d7f8106fcb1/1577745454981/RV_Competitor-BriteVerify.jpg</image:loc>
      <image:title>Copy of Recipient Validation</image:title>
      <image:caption>BriteVerify: General Observations: Overall nice, clean elegant ui with helpful interactions. Validation: Nice, clean, simple DV and tables showing validation results • Download results a few ways, by category, all results, seems helpful • Shows cost of validation batch the whole time, even on results page. Is this necessary? • It separates out category results into different cards. Interaction, feedback, navigation: Huge Salesforce banner at top with no way of closing it. Distracting • Good feedback as list uploads, what stage of process you are in like • Type size of header is quite large and upload form size is quite small, so you can’t see full name of list • Nice interactivity on results charts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e10f54761066d7f8106fcb4/1577989276554/SP_Personas_Gina_Marketing-Sales-Ops.jpg</image:loc>
      <image:title>Copy of Recipient Validation</image:title>
      <image:caption>Marketing and Sales Ops: With form completions, trade shows, webinars, and more, marketing teams have a variety of ways to legitimately acquire email addresses. This is also a common place where things go wrong, like someone fat-fingering their email address, providing bogus information to gain access, or a bot completing forms.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e10f54761066d7f8106fcb7/1577989302524/SP_Personas_David_Deliverability.jpg</image:loc>
      <image:title>Copy of Recipient Validation</image:title>
      <image:caption>Deliverability Experts and Product Managers: During account creation, it is crucial that legitimate users sign up for a service as opposed to potential spammers or bots. By validating emails at the start where accounts are first created, your lists, and your reputation, are more likely to stay clean.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e10f54761066d7f8106fcbf/5e10f54761066d7f8106fcc6/1577584516349/RV_WF-SingleAddressResults.png</image:loc>
      <image:title>Copy of Recipient Validation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e10f54761066d7f8106fcbf/5e10f54761066d7f8106fcc0/1577584516451/RV_WF-Processing.png</image:loc>
      <image:title>Copy of Recipient Validation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e10f54761066d7f8106fcbf/5e10f54761066d7f8106fcc4/1577584515387/RV_WF-Pricing.png</image:loc>
      <image:title>Copy of Recipient Validation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e10f54761066d7f8106fcbf/5e10f54761066d7f8106fcc2/1577584514419/RV_WF-List-Results.png</image:loc>
      <image:title>Copy of Recipient Validation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e10f54761066d7f8106fcbf/5e10f54761066d7f8106fcc8/1577584512404/RV_WF-Home.png</image:loc>
      <image:title>Copy of Recipient Validation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/5e10f54761066d7f8106fcbf/5e10f54761066d7f8106fcca/1577584512096/RV_WF-Confirm.png</image:loc>
      <image:title>Copy of Recipient Validation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59583430b3db2be61086b315/t/5e10f54761066d7f8106fcae/1577745454979/RV_Competitor-Kickbox.jpg</image:loc>
      <image:title>Copy of Recipient Validation</image:title>
      <image:caption>KICKBOX: General Observations: Nice, clean UI. very very nice. Instills confidence Validation: Has recently verified table, nice touch so you don’t have to reverify the same address twice • Shows results by category and detail as well as raw API response Interaction, feedback, navigation: Nice feedback when you upload list so you know it’s still there • Big icons after you validate are strong visual cue to your results • Nice rollover on activity chart showing you category results • Notification options in account section, very helpful Education: List out educational and learn more links in bottom nav, nice touch</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lynnmurphydesign.com/lynn-murphy-design-home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2019-12-31</lastmod>
  </url>
</urlset>

